Tourism Fund to Earmark $500,000 from Hotel Taxes for Marketing

Key Points

  • Article 23 earmarks approx. $500,000 for tourism development
  • Funds are derived from the local hotel and motel tax
  • The majority of the funding supports the Chamber of Commerce
  • Helps market Yarmouth as a destination without using property taxes

Article 23 proposes the annual allocation of approximately $500,000 from the town’s hotel and motel tax revenue to support tourism development. These funds are used to market Yarmouth as a destination and support the local Chamber of Commerce.

Town Administrator Robert L. Whritenour explained that the article preserves a portion of the tax specifically for the industry that generates it. Sets aside from the hotel motel tax a small amount... and earmarks those funds for tourism development... the majority of it goes to funding the Chamber of Commerce, he said.

The Preservation Fund is a key part of Yarmouth’s economic strategy, especially given the town’s reliance on seasonal visitors. This dedicated funding source allows the town to compete for tourists without drawing from the general property tax fund, ensuring that the local hospitality industry remains a strong driver of the town’s economy.